I believe in deep empathy and understanding of people, culture, and behavior: the most engaging and relevant solutions are born when meaningful relationships are formed. Recurrent usability testing, interviewing, and surveying ensures the product is heading to the right direction.
Embrace the power of co-creation, a workshop or design sprint can be used to kick off a project to align stakeholders' interestes, to generate tons of ideas, and to prioritize your innovation roadmap.