In July, I left Tinder and joined Mozilla to help bootstrap AI for Firefox. A few people asked me why. Why leave a consumer product used by 75 million people for a browser? Why Mozilla?
The honest answer is that I think the browser is about to become the most important AI product surface in the world, and I want to help build the version of it that puts users first.
The browser is underestimated
We spend more time in the browser than almost any other application. It's where we shop, research, plan, read, book, compare, fill out forms, manage accounts, and make decisions. And yet the browser has barely changed in a decade. Tabs. An address bar. Back and forward buttons. The fundamental interaction model is the same one we had in 2010.
Meanwhile, AI agents are getting good. Really good. They can understand complex instructions, break tasks into steps, navigate interfaces, and execute multi-step workflows. Research benchmarks for autonomous web agents are improving rapidly, and every major AI lab is investing in agent capabilities. The question that's been growing louder all year is: what happens when an AI agent lives inside the browser?
The agentic browser
The concept is straightforward but transformative. Instead of you navigating the web manually, clicking through pages, filling out forms, comparing options across tabs, an AI agent does it for you. You describe what you want accomplished, and the browser handles the execution.
This is moving from research to reality. AI models can now interpret web pages visually, understand form fields, click buttons, and chain together multi-step workflows. The building blocks for a browser that doesn't just display information but acts on it are coming together quickly. And every major tech company, from Google to OpenAI to startups you haven't heard of yet, is racing to build it.
The agentic browser will be able to fill out a tedious insurance form by pulling from information you've already provided elsewhere. Compare flight options across six airline sites and present a summary. Monitor a product page and alert you when the price drops. Take your research across twenty tabs and synthesize it into a decision brief.
Why Firefox
Here's what I believe: the agentic browser will be one of the most intimate AI products ever built. An agent that browses the web on your behalf sees everything: your searches, your purchases, your health questions, your financial decisions, your private messages. The trust required is enormous.
And trust is exactly where Mozilla has spent decades building credibility. Firefox has always been the browser that puts users in control. Open source. Privacy by default. No surveillance-based business model. In a world where the agentic browser becomes a new kind of personal assistant, one that acts on your behalf across the entire internet, the question of who you trust to build it matters more than ever.
Mozilla is approaching AI features with user control at the center: opt-in by design, transparency about what the AI does and doesn't see, and the ability for users to stay in control of their experience. That's not a marketing position. It's an architectural decision. Firefox already integrates AI chatbot access in the sidebar, giving users the choice of provider, and we're building from there.
The PM question
As a PM, what draws me to this space is the core product question: how do you build an agent that people actually trust to act on their behalf? That's not just a technical problem. It's a design problem, a transparency problem, and ultimately a relationship problem between the product and the person using it.
I've spent my career thinking about how products earn trust. From personalization and privacy in 2018, to designing for exhausted new parents in 2021, to matching algorithms at Tinder where every decision is personal and invisible. This feels like the natural next chapter: building AI that acts for people, not on them.
The browser is about to change more in the next three years than it has in the last fifteen. I wanted to be part of the team building the version that gets it right.