Product Management

I create products and experiences through rich storytelling, clean design, and proven human psychology.

A large enterprise platform for 400,000 employees to access customer data, training, content, and a variety of internal knowledge globally.

Product Development

I lead the development of a large enterprise platform from concept to launch, resulting in improved productivity by 180% and 90% of user satisfaction.

As a team lead, I managed a team of 14 including designers, engineers, copywriters, and marketing from UK, France, India, Canada, and the U.S. The project lasted 8 months in total: It took us only 4 months from concept to MVP, and another 4 months focusing on improvement and growth.

Research & Stakeholder alignment

Our users were 400,000 employees across 120+ countries, so having a solid understanding of how they access information is crucial to build a user-centered platform. I led the research team to conduct interviews and surveys, and synthesize the findings that were shared with executives later on. We also spoke to IT subject matter experts to see how different infrastructures were connected and used.

Bringing all the research data, I ran a week-long workshop with stakeholders to bring everyone on the same page. We also used this opportunity to define KPIs and desired outcomes.

Product Vision & Product Roadmap

"One stop shop for employees to access information anywhere."
Employees were struggled with jumping 7 sites on average every day to access different data, and the user experience was broken as there was no standardized information flow to find relevant information.

The goal was to create a seamless digital experience for employees that can improve both productivity and satisfaction. At the same time, the usage data should be used for personalization and helping the company to gain employee insights. A two-year roadmap with quarterly/monthly release plan was created based on desirability, viability, and feasibility.

Product Requirement Document & User Stories

The PRD was mainly focused on the MVP. From the user research, we learned several key elements that our users care about: seamless experience, access information on the go, personalized recommendations, learning opportunities, community forum, news, and events. From the IT experts, we learned that the majority of internal sites were not connected, so we have to build a channel to aggregate all the user data in order to create a centralized experience. As it requires a significant amount of time to develop an integrated backend system, we had to trim down some desired features to meet the MVP timeframe.

There are three primary objectives that this product should achieve:

  • Seamless experience: A user can access all the information in one central hub
  • Easy to use: A user can access the desired data with less than three clicks
  • Personalization: System can suggest relevant information based on his/her profile

  • With all the information on hand, I wrote user stories such and acceptance criteria:
    "As a sales manager, I can find my client's information and contract history with our company."
    "As a supply chain specialist, I can find training that is tailored to my growth."

    Some may argue that with an Agile approach, there is no need to write a PRD. However, I still love the PRD because it helps balance the design team’s focus on usability and aesthetics against engineering’s functional concerns.The Agile approach depends on a shared understanding of the customer that is shared between the product owner, designer, and the development team. I use PRD so that the development team can focus on higher-level requirements and have ownership on designing and implementing the details. Also, I keep the PRD in a wiki so that it's constantly refreshed as we go through each iteration.

    Agile + Scrum

    I applied the Agile framework and work closely with the team in two-week sprints starting with sprint reviews, composed with daily stand-ups, and end with retrospectives. The goal was always to learn about the process, discover new things, and fail fast to improve quickly.

    Since I had a remote team across three continents, keeping everyone focused and engaged is critical to high performance. The scrum team was formed in project base, which means they didn't know each other before. Therefore, we used communication tools for daily discussions, and performed daily stand-ups to have an in-person touch with three questions "what did I do in the last 24 hours, what I'm going to do in the next 24 hours, and where I need help."

    In addition, I created a Kanban board to bring transparency and track our tasks to share with the development team and stakeholders. I used the Kanban board to clarify sprint goals, ensure activities to be on-track, and manage the backlog. It was an easy way for each member of the Development team to know who was responsible for what, when to deliver, and also what to expect on the next iteration. Weekly, I sent emails giving the team and stakeholders updates about the projects, sharing completed projects/tasks, giving announcements, and also sharing the development queues.

    To kick off the sprint, I run sprint reviews with the team and key stakeholders. I started with sharing the user interview feedback collected from the last sprint, and then the development team presented the deliverables against the agreed acceptance criteria to decide either accepts or rejects the completed user stories. During the sprint, I conducted interviews with users to gather feedbacks to share at the next sprint. By the end of the sprint, I run sprint retrospective to reflect on what went well and what didn't go well in the previous sprint and determine how it can be improved in the next sprint.


    With four months of hard work from a global team (i.e. 24 hours non-stop), we launched an MVP in North America and APAC regions for piloting. I worked with IT department to gather platform usage data and conducted interviews and surveys to capture insights, and use them against to our defined KPIs to measure success. Several key achievements are:

    • Improved productivity by 180% (measured by the speed to access information)

    • 90% user satisfaction (measured by 3,000 surveys)

    • Increased production speed from 8 months to 4 months including research, concept, prototype, and MVP launch

    • Brought in user-centric culture to the company, especially traditional IT teams

    • Work-life balance: Kept my promise of no more than 8 working hours per day!