Business + Design + Technology

I am an MBA trained product leader applying an user-centric approach to create innovative products, services, and experiences. Fundamentally, I bring stakeholders and great teams together to build things that matter. I am passionate about user experience and live and breathe data to make decisions.

Product Management

Combine business acumen, technical know-how, user experience, and data analtics to create products that will delight customers and unlock business growth. Lead the full product lifecycle: Research, strategy, roadmap, design, develop, launch, sunset, and impact measurement.

User Research

I believe in deep empathy and understanding of people, culture, and behavior: the most engaging and relevant solutions are born when meaningful relationships are formed. Recurrent usability testing, interviewing, and surveying ensures the product is heading to the right direction.

UX/CX Design Strategy

From in-store experience to mobile apps, relationships are formed with customers and users at each touchpoint. There is no room for a poor experience, and product leaders need to think beyond products.

Design Thinking

Embrace the power of co-creation, a workshop or design sprint can be used to kick off a project to align stakeholders' interestes, to generate tons of ideas, and to prioritize your innovation roadmap.